ESTUDIOS DE CASOS junio 2018

Times change for any industry, and Philip Morris International—the world’s most successful cigarette company—has long acknowledged the old axiom about smoking being hazardous to one’s health. It is aiming for a smoke-free future by promoting products such as e-cigarettes and technology that heats but doesn’t burn. That makes it an exciting time for Adelaida Adames, […]

One thing you learn to love about the land is how it never changes. Or anyway it won’t change much in the lifecycle of a drilling rig and its human operators. Here, in the energy industry, the land is as close to a constant as it gets. But people—whether individually or as part of a […]